• E-commerce in Russian regions
  • E-commerce market in Russia
  • Monitoring of e-commerce development
  • Digital advertisement: profiles and trends

Ad-hoc researches

  • Mystery shopper research
  • Focus groups
  • In-depth interviews
  • Segment researches


  • Auditing of site measurement tools
  • Setup of web statistics for the site
  • Analysis of website statistics

Auto Parts Online Market

Data Insight presents the results of "Auto Parts Online Market" research. The report examines auto parts online market, i.e. online retailers selling auto and moto parts, tyres and wheels, car electronics, auto accessories and tuning details.


The main results:

  • In 2019, 14,4 million orders were issued worth 67,9 billion rubles.
  • The average check amounted to 4 720 rubles
  • In 2019, online stores placed 11% more orders than in the same period in 2018
  • The share of orders of Auto Parts Online Stores amounted to 3% of the eCommerce market
  • Sector Conversion - 5,2%
  • The share of mobile in traffic was 36%


For the year 2019, the number of orders in auto parts online stores grew by 11%, and the amount of online sales increased by 18% (to the year 2018). 84% of online orders is accounted for by auto parts online stores. The share of auto parts retailers and tyres and wheels online stores is 92% by the volume of online sales. The leader of the segment is (online sales of this retailer constitute 18% of all segment revenue). The share of Moscow and Moscow region in auto parts segment is lower than in any other segment. About 2/3 of all visits to auto parts online stores comes from desktop. 41% of retailers making eCommerce TOP1000 list) are presented at Yandex.Market.


Research presentation

Download report Auto Parts Online Market (pdf, 9 MB)


See this report in russian


Extended research version:

You can also buy an extended version of the research "Auto Parts Online Market", which includes the following data:

  • TOP10 by the number of orders
  • TOP10 by revenue
  • TOP10 by the number of visitors (with dynamics)
  • Conversion to the TOP10
  • Used technologies for TOP10 (CMS, e-mail, marketing services)
  • Mobile traffic share in TOP10
  • Mobile Apps Overview
  • Share of promotion channels in TOP10 traffic
  • Summary table with indicators for visitors, conversions, orders, average check and revenue for the TOP10


Full version size - 50 slides
Cost - 60 000 rubles, including VAT
The deadline for submission is 3 business days from the date of payment.


To learn more or order the full version, contact us in any way convenient for you:
by phone: +7 (495) 540-59-06
by mail to
or by filling out the form below


May, 2021. Data Insight published E-commerce in Russia 2020


August, 2020. Data Insight published The State of Sporting Goods Online Market in Russia


July, 2020. Data Insight published Auto Goods Online Market


April, 2020. Data Insight published E-commerce in Russia 2019


September, 2019. Data Insight published main figures for the Russian e-commerce market for 1H2019


July, 2019. Data Insight released The State of Online Grocery Stores in Russian


June, 2019. Data Insight released  Multi-Category Online Retailers: The State of Russian Market


May, 2019. Data Insight released  E-commerce in Russia 2018


April, 2019. Data Insight released The State of the Online Sports Market in Russia


April, 2019. Data Insight released The State of the Online Book Market in Russia


December, 2018. Data Insight released IAB Russia Digital Advertisers Barometer - 2018


June, 2018. Data Insight released Russia's OnlineEconomy: How Residents ofLarge and Medium-Sized Cities and Small Settlements Make Purchases, Payments and Earn Money on the Internet (with PayPal)


November, 2017. Data Insight released Freelance in Russia (with PayPal)


September, 2017. Data Insight released "Fulfillment for e-commerce " study


August, 2016. IAB and Data Insight released "IAB Russia Digital Advertisers Barometer - 2016 : trends, analytics, perspectives " study


March, 2016. PayPal and Data Insight released "eCommerce and ePayments markets in Russia : trends, analytics, perspectives " study


March, 2016. Data Insight released "E-commerce order fulfillment services" report



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