• E-commerce in Russian regions
  • E-commerce market in Russia
  • Monitoring of e-commerce development
  • Digital advertisement: profiles and trends

Ad-hoc researches

  • Mystery shopper research
  • Focus groups
  • In-depth interviews
  • Segment researches


  • Auditing of site measurement tools
  • Setup of web statistics for the site
  • Analysis of website statistics

E-commerce is growing all over Russia, and has already expand to include the internet users in smaller towns and settlements

PayPal and Data Insight have presented the results of the fifth jubilee research of the Russian e-commerce study. According to the results, e-commerce continues to grow each year through engaging millions of new users into the purchases, sales, payments and online transfers, as well as through diversifying and deepening this engagement.


Main facts 


  • Though unevenly, the digital economy is growing all over the country
  • 65% of the Russian Internet users have at least once bought goods online
  • The share of those shopping both in Russia and abroad is soaring — from 12% to 19%
  • The fastest growth of e-commerce is mainly in small settlements
  • The involvement in e-commerce is growing faster among Internet users from towns, residential communities and villages
  • The main reason why Russians choose online shopping is that it is easy to search for goods and compare them
  • Free delivery is the best conversion driver
  • One in seven online users (14%) said that they use no or almost no cash
  • Fears of online payments are still large, but abstract.



    Download report - Russia’s Online Economy : How Residents of Large and Medium-Sized Cities and Small Settlements Make Purchases, Payments and Earn Money on the Internet (pdf, 1,1 MB)




    Data for the study were collected through an online survey conducted by Data Insight in April 2018 and was commissioned by PayPal. The survey was conducted using the "river sampling" method, an invitation of respondents through advertisements placed on various sites, with the help of Online Interviewer. The sample size is more than 4000 people. The sample (built with quotas by sex, age and macroregion) represents Internet users aged 18-64 living in all types of settlements throughout Russia.


    About Data Insight


    Data Insight is the first specialized agency in the field of Internet research in Russia, founded in 2010 by Boris Ovchinnikov and Fedor Virin. The company provides analytics and consulting services on the markets for e-commerce and online advertising. Data Insight’s research is based on active monitoring of the market, critical analysis of a full range of available data and combining of various research methodologies. For more information, visit


    About PayPal


    At PayPal (Nasdaq: PYPL), we are fully convinced that access to financial services contributes to the creation of new opportunities, so we strive to democratize financial services, thereby empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 23 7 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom, enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies. For more information about PayPal, visit Financial information about PayPal can be found at


    Contact details


    For more information, please contact the press office of PayPal (Grayling) + 7 495 788 67 84


  • News

    May, 2021. Data Insight published E-commerce in Russia 2020


    August, 2020. Data Insight published The State of Sporting Goods Online Market in Russia


    July, 2020. Data Insight published Auto Goods Online Market


    April, 2020. Data Insight published E-commerce in Russia 2019


    September, 2019. Data Insight published main figures for the Russian e-commerce market for 1H2019


    July, 2019. Data Insight released The State of Online Grocery Stores in Russian


    June, 2019. Data Insight released  Multi-Category Online Retailers: The State of Russian Market


    May, 2019. Data Insight released  E-commerce in Russia 2018


    April, 2019. Data Insight released The State of the Online Sports Market in Russia


    April, 2019. Data Insight released The State of the Online Book Market in Russia


    December, 2018. Data Insight released IAB Russia Digital Advertisers Barometer - 2018


    June, 2018. Data Insight released Russia's OnlineEconomy: How Residents ofLarge and Medium-Sized Cities and Small Settlements Make Purchases, Payments and Earn Money on the Internet (with PayPal)


    November, 2017. Data Insight released Freelance in Russia (with PayPal)


    September, 2017. Data Insight released "Fulfillment for e-commerce " study


    August, 2016. IAB and Data Insight released "IAB Russia Digital Advertisers Barometer - 2016 : trends, analytics, perspectives " study


    March, 2016. PayPal and Data Insight released "eCommerce and ePayments markets in Russia : trends, analytics, perspectives " study


    March, 2016. Data Insight released "E-commerce order fulfillment services" report



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