• E-commerce in Russian regions
  • E-commerce market in Russia
  • Monitoring of e-commerce development
  • Digital advertisement: profiles and trends

Ad-hoc researches

  • Mystery shopper research
  • Focus groups
  • In-depth interviews
  • Segment researches


  • Auditing of site measurement tools
  • Setup of web statistics for the site
  • Analysis of website statistics

The State of Sporting Goods Online Market in Russia

Data Insight, with the support of Arvato Rus, is launching the study "The State of Sporting Goods Online Market in Russia". The report examies sporting goods online market, i.e. online retailers selling sporting equipment, clothing and shoes, camping and outdoors activities goods, fishing and hunting equipment (including weapons)


The main results:


  • In 2019, 6,1 million orders were issued worth 26,2 billion rubles.
  • The average bill was 4 290 rubles
  • In 2019, online stores issued 15% more orders than in the same period in 2018
  • The share of orders of sports goods amounted to 1,4% of the eCommerce market
  • Sector conversion - 3,1%
  • The share of mobile traffic was 51%


The research provides data on 41 sporting goods online stores, including non-specialized online stores, retailers selling sports clothes, tourism and fishing equipment, hunting equipment and weapons, sports nutrition and bicycles, skis, boards. Number of orders and revenue in the segment grew both by 15%. The conversion rate is 3,1%. Non-specialized online stores lead by number of orders and by revenue, sports clothes retailers rank next. The key player of segment is (the share by the volume of online sales is 45%). Most segment participants use courier delivery and delivery to pick-up points, more than half of them deliver by the Russian Post. 73% of retailers making eCommerce TOP1000 list are presented at Yandex.Market. The most popular social networks for online retailers of sporting goods are VKontakte (95% of online stores with active accounts) and Instagram (86%).


Research presentation

Download report "The State of Sporting Goods Online Market in Russia". (pdf, 10 MB)


See this report in Russian Language


Extended research version:


You can also buy an extended version of the research "The State of the Online Sports Market in Russia", which includes the following data:

  • TOP10 by the number of orders
  • TOP10 by revenue
  • TOP10 by the number of visitors (with dynamics)
  • Conversion to the TOP10
  • Used technologies for TOP10 (CMS, e-mail, marketing services)
  • Mobile traffic share in TOP10
  • Mobile Apps Overview
  • Share of promotion channels in TOP10 traffic
  • Summary table with indicators for visitors, conversions, orders, average check and revenue for the TOP10


Full version size - 50 slides
Cost - 60 000 rubles, including VAT
The deadline for submission is 3 business days from the date of payment.


To learn more or order the full version, contact us in any way convenient for you:
by phone: +7 (495) 540-59-06
by mail to


August, 2020. Data Insight published The State of Sporting Goods Online Market in Russia


July, 2020. Data Insight published Auto Goods Online Market


April, 2020. Data Insight published E-commerce in Russia 2019


September, 2019. Data Insight published main figures for the Russian e-commerce market for 1H2019


July, 2019. Data Insight released The State of Online Grocery Stores in Russian


June, 2019. Data Insight released  Multi-Category Online Retailers: The State of Russian Market


May, 2019. Data Insight released  E-commerce in Russia 2018


April, 2019. Data Insight released The State of the Online Sports Market in Russia


April, 2019. Data Insight released The State of the Online Book Market in Russia


December, 2018. Data Insight released IAB Russia Digital Advertisers Barometer - 2018


June, 2018. Data Insight released Russia's OnlineEconomy: How Residents ofLarge and Medium-Sized Cities and Small Settlements Make Purchases, Payments and Earn Money on the Internet (with PayPal)


November, 2017. Data Insight released Freelance in Russia (with PayPal)


September, 2017. Data Insight released "Fulfillment for e-commerce " study


August, 2016. IAB and Data Insight released "IAB Russia Digital Advertisers Barometer - 2016 : trends, analytics, perspectives " study


March, 2016. PayPal and Data Insight released "eCommerce and ePayments markets in Russia : trends, analytics, perspectives " study


March, 2016. Data Insight released "E-commerce order fulfillment services" report



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