• E-commerce in Russian regions
  • E-commerce market in Russia
  • Monitoring of e-commerce development
  • Digital advertisement: profiles and trends

Ad-hoc researches

  • Mystery shopper research
  • Focus groups
  • In-depth interviews
  • Segment researches


  • Auditing of site measurement tools
  • Setup of web statistics for the site
  • Analysis of website statistics

Data Insight

Data Insight is the first Russian research agency specializing in e-commerce market.
The agency was founded by Fedor Virin and Boris Ovchinnikov


Data Insight provides:

  • market data and statistics: sales, popular products, dynamics of prices, leading online retailers
  • e-commerce market research covering Russia, separate regions, specific product categories, foreign markets
  • field studies: customer satisfaction, online store performance
  • consulting: setting of monitoring system that track key performance metrics and ad campaigns of online store
  • CRM: setup of interaction with customer base and customer segmentation
  • discovering of your online store's implicit resources, its optimization based on traffic analysis.


March, 2016. PayPal and Data Insight released "eCommerce and ePayments markets in Russia : trends, analytics, perspectives " study


March, 2016. Data Insight released "E-commerce order fulfillment services" report


January, 2016. Data Insight released "Russian E-Commerce Market 2014" report


October 22, 2014. "IAB Digital Advertising Barometr - 2014"


August 16, 2011. Data Insight released "Russian E-Commerce Market -
2010-2011" report. Detailed report description.


June 9, 2011. At MoCO Conferencence Fedor Virin spoke about trends and future of m-commerce.