• E-commerce in Russian regions
  • E-commerce market in Russia
  • Monitoring of e-commerce development
  • Digital advertisement: profiles and trends

Ad-hoc researches

  • Mystery shopper research
  • Focus groups
  • In-depth interviews
  • Segment researches


  • Auditing of site measurement tools
  • Setup of web statistics for the site
  • Analysis of website statistics

Data Insight

Data Insight is the first Russian research agency specializing in e-commerce market.
The agency was founded by Fedor Virin and Boris Ovchinnikov


Data Insight provides:

  • market data and statistics: sales, popular products, dynamics of prices, leading online retailers
  • e-commerce market research covering Russia, separate regions, specific product categories, foreign markets
  • field studies: customer satisfaction, online store performance
  • consulting: setting of monitoring system that track key performance metrics and ad campaigns of online store
  • CRM: setup of interaction with customer base and customer segmentation
  • discovering of your online store's implicit resources, its optimization based on traffic analysis.