• E-commerce in Russian regions
  • E-commerce market in Russia
  • Monitoring of e-commerce development
  • Digital advertisement: profiles and trends

Ad-hoc researches

  • Mystery shopper research
  • Focus groups
  • In-depth interviews
  • Segment researches


  • Auditing of site measurement tools
  • Setup of web statistics for the site
  • Analysis of website statistics

IAB Russia Digital Advertisers Barometer - 2018

“IAB Russia Digital Advertisers Barometer – 2018”, presents the views of advertisers regarding interactive advertising market, its development, dynamics and tools usage. The 2016 research is the third annual study; comparison with the similar studies for the years 2014 and 2015 allow us to see how advertisers’ views and perceptions have been changing over the time.

Download the study

"IAB Russia Digital Advertisers Barometer 2018" (pdf, 2,1 MБ)


Read the study

"IAB Russia Digital Advertisers Barometer - 2016"




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